Lubratec Press release

With immediate effect HUESKER Synthetic is concentrating all its products to enhance animal welfare under the Lubratec® brand. The specialist for a healthy barn climate and efficient farm management is modernising its product portfolio by combining various brands.

For many years HUESKER has successfully provided solutions for animal-friendly and professional animal husbandry around the world. These bear the well-known brands Lubratec®, Skytex®, Ventitec®, Viatrift®, Covertec and vet.smart.tubes®. From now on, it will be easy for farmers as all products will be brought together under the Lubratec brand.

The company places particular emphasis on promoting animal-friendly husbandry, supporting species-specific behaviour and improving animal health by creating a healthy barn climate. In the future, Lubratec will stand for animal-friendly and efficient farm management. The portfolio includes all modern products for the ventilation and lighting of barns, textile gates and fronts as well as a variety of other products for livestock and breeding animals.

"Simplifying and modernising the product portfolio helps farmers and horse owners to find the right solution for their needs and those of their animals", says Hubertus Heitmüller, Lubratec Segment Manager at HUESKER, drawing on his many years of experience. The company not only offers all the important product solutions from a single source, but also a comprehensive service package from product advice to complete barn planning.

"The redesign of the Lubratec brand is only the beginning and the basis for groundbreaking innovations which we will be presenting later this year," Jörg Eßling, Head of the Agricultural Business Unit, takes a promising look into the future and adds: "The future is digital, even in animal-friendly barn construction!

The restructuring of the Lubratec portfolio is also visible externally. Since 23th June the brand has been presented in a fresh design on the HUESKER website at www.huesker.co.uk/applications/agriculture.html and other digital and analogue media.

 

Captions:
(1) Lubratec Farm Overview
This is how animal-friendly and efficient Lubratec farms of the future can look like


(2) Lubratec wheel
The Lubratec brand has many positive effects on animal-friendly farm management